ABOUT US
About Self‑Made CFO
Self-Made CFO is an independent editorial platform dedicated to helping business owners, operators, and founders understand the financial realities behind running and scaling a business in the United States.
We focus on the intersection of finance, operations, and risk, the areas that most directly determine whether a business grows sustainably or struggles under its own complexity. Our content is written for people who may not have a CFO on staff, but still need to think like one.
Our Mission
Our mission is simple: make CFO‑level thinking accessible without oversimplifying the truth.
Too much financial content is either overly technical or dangerously shallow. Self‑Made CFO exists to bridge that gap by explaining how money, structure, and decision‑making actually work in real businesses especially in regulated and asset‑heavy industries.
We believe informed operators make better decisions, reduce avoidable risk, and build companies that last.
Our Editorial Approach
Self‑Made CFO is an information and insight platform, not a services marketplace.
We prioritize:
- Accuracy over hype
- Substance over shortcuts
- Practical relevance over abstract theory
Our content is research‑driven, experience‑informed, and written from a business‑first perspective. We avoid promotional language and focus on explaining how financial structures work in practice, where common mistakes occur, and why they matter
Lilian Pham
Chief Marketing Officer (CMO)
Lilian Pham serves as Chief Marketing Officer at Self-Made CFO, bringing experience in content strategy, SEO, and growth marketing across professional services and regulated industries in the U.S. The role focuses on working closely with bookkeeping, accounting, and advisory teams to translate complex financial, operational, and compliance-driven topics into clear, structured, and actionable insights for operators and founders.
Emma Hacker
Lead Editor
Overseeing content standards, research quality, and editorial integrity across the platform. With a strong background in financial content review and long-form editorial workflows, the role focuses on ensuring accuracy, clarity, and consistency in topics related to finance, compliance, and operational decision-making. Editorial oversight emphasizes translating complex financial concepts into structured, reliable insights tailored for founders, operators, and decision-makers in wellness and professional services industries.